DARE TO BECOME | ORIGINAL COMPOSITION

Nike

We were approached by director Ian Pons Jewell to create a custom soundtrack for his director’s cut. The Nike ‘Dare to Become’ campaign aims to leverage the huge public interest in football in China following the 2018 World Cup by depicting a future where the world’s greatest football players are Chinese and quotas are placed on Chinese players in the Premier League. Our grime soundtrack reinforces the determination and stamina of the athletes who believe China can also one day be great.