AUDI BABY | COMMERCIAL LICENCE

Audi

A pregnant woman home alone suddenly goes into labour. Her Audi AI self-driving car, takes over the situation and uses all its technology to ensure a comfortable and safe ride to the hospital for help.

The soundtrack for the film was absolutely integral to the script and it was essential that the voice of the singer and the lyrics that they sung felt as if they were the voice of the car singing to the passenger in her hour of need.

The film was Audi’s key brand campaign for the year and therefore the client felt that it was essential that they found a track and artist that was iconic enough to showcase the importance of the campaign and essentially resonate with a Chinese audience.